Amerant Bank - 2021

the why

Why is Amerant better than other banks? Because its optimistic and supportive. If you think it, you will achieve it. If you believe you can, you can.

The campaign leans into a universal truth of the human hope that tomorrow/next year/future, you will be better.

And Amerant will help you through the process, every day.

Amerant Bank is there to help you get where you are going. We are not the big bad bank, we are a community bank, close

(in Miami & Houston), to help you get where you want to go.

Amerant is here for you, for life.

One beyond what you have imagined.

IMAGINE...

360 integrated campaign brought the concept to life.

- Disrupt to drive awareness

- Drive brand discovery & engagement

- Get them to choose Amerant

- Create generational bond & advocacy