EMPOWERING EXPERIENCES
pERSONAL BRANDING coaching
Hi, I’m Rafa — Strategist, Mentor & Coach.
I help professionals and small businesses build a personal brand that feels true to who they are.
My 1:1 sessions and group workshops are tailored, engaging, and deeply collaborative.
Through intentional questions and hands-on exercises, I guide you to:
✨ Clarify your why and what drives you
⚡ Uncover and amplify your unique superpowers
🛠️ Build an actionable plan
Corporation seeking workshop information?
Why Rafa?
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Miami Ad School- "Brand Called You" Professor (10-week course)
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Master’s in Digital Strategy, UF, with a focus on Personal Branding
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Graduate of Dr. BJ Fogg’s Behavioral Design Bootcamp (Stanford)
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Healthcare Businesswomen’s Association Innovator Award & Rising Star
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Mentor at TBWA global leadership programs
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Group Mentor at Omniwomen, supporting women at Omnicom Health Group
how i can help you?
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find your why
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Clarify your vision and create/ refine your unique positioning.
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Develop a compelling personal brand narrative that resonates
UNLEASH YOUR SUPERPOWERS
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How to conduct self-research
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Discover hidden strengths and differentiators through guided sessions.
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Receive personal branding feedback—sharpening LinkedIn, websites, and messaging.
FLY INTO ACTION
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Create a roadmap with clear goals and execution steps.
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Develop strategies for visibility, networking, and thought leadership.
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Brainstorm sessions to ideate actionable initiatives
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Branding & strategic consultancy for designing your brand identity
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team or GROUP WORKSHOPS
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Interactive workshops for teams, businesses, and groups. Led workshops for companies like Johnson & Johnson.
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Relevant for any corporation to help employees master their superpowers and lead from the inside out.
Takhmina Mussayeva,
Advertising Strategist
Working with Rafaella has been a game-changer for me. Rafaella has this amazing way of breaking down complex ideas into easy-to-understand advice.
She always offers practical tips that I can immediately put into action.
Rafaella's taught me how to authentically showcase my strengths and passions, making me realize that I can be anything I want to be.
Phumelele Kubeka,
Marketing Manager
Rafa has a great ability to simplify ideas, playback concepts, coach with confidence and teach with conviction.
She is a humanity-led leader with a true cause for championing diversity in people and thought.
Dave Moora,
Senior Partner
Impact Associates, LLC
Working with Rafa on our logo was a fantastic experience. Not only did she deliver an exceptional design that truly captures who we are as a business, but the process of getting there was just as valuable. What really stood out was how she helped us dig deeper into our brand identity through thoughtful questions and creative insight.
She brought real added value at every step.
Bernadett Bara,
Project Manager
Rafa went above and beyond with her mentorship, she still follows up on topics & challenges we’ve been discussing.
It’s difficult to describe with words –
I simply wish everyone had the chance to have the ‘Rafa experience’.
🚀 Are you ready to step into your power?
LET'S MAKE IT HAPPEN!