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rite aid - 2021
the why
Why is Jenny just getting by? Why is every pharmacy experience confusing and anxiety filled?
As Rite Aid evolves, becoming centered around pharmacists, we need to evolve the consumer journey as well.
the idea
Don’t just get healthy. Get thriving.
WHAT IF... a pharmacist was always there on your side? Helping you in every step?
A series of engaging videos, social activations, partnerships, and activations bring the concept to life.
THE EXPERIENCE
360 integrated campaign:
- Inspire with a better experience
- Intercept showing solutions that will drive purchase.
- Incentivize to drive frequency with offers and better value
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