DSW- 2021

the why

Why would millennials prefer DSW, just another shoe retail brand?

"74% of consumers expect brands to take a stand".

Create DSW memories that connects the shoe occasion to the emotional moment.

An integrated media plan that drives:

- Purchase: Find the shoes for the moment/occasion.

- Passion: Connect the shoes to the moment.

Media campaign with a strong focus on immersive commerce paid social, and content creators.