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LOVE IS UNSTOPPABLE - 2020
the why
90% of millennials say authenticity is an important factor when deciding which brands they like to support.
Millennials don't want ads, they want stories.
They want to be entertained, stories need to feel REAL
the idea
Younger consumers perceived KAY to be outdated and irrelevant to their lives.
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For the first time ever, KAY's commercial depicted a REAL couple, married for +30 years, and their unstoppable love story.
THE EXPERIENCE
360 integrated campaign brought the concept to life and marked the big launch of #LoveIsUnstoppable amid Covid.
Results?
- 2020 was the best stock year in 7 years.
- 5% increase in millennials as customers
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