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Planet Fitness - 2021
the why
Why do 84% of consumers agree “I am my own biggest critic“?
Sometimes, the only thing standing in the way of you achieving your goals is our self-limiting beliefs.
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the idea
Planet Fitness' 'judgment-free zone" is a powerful cultural connector.
When you free yourself of judgment you open yourself up to what’s possible.
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Quit the self-doubting.
Quit the negativity.
Quit holding yourself back.
Quit and start today with Planet Fitness.
THE EXPERIENCE
Integrated 360 campaign:
- Inspire people to quit.
- Intercept every opportunity to get them to start with Planet Fitness.
- Incentivize the community to show up.
- Ignite passion for the brand.
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